Our app is currently live on the App Store as a universal app (iPhone + iPad) and supports a subscription model — meaning users with an active subscription can access the app on both devices.
We recently redesigned the iPhone UI and would like to push an iPhone-only update, without affecting the existing iPad experience (which remains unchanged). The goal is to prevent iPad users from receiving the new update, while iPhone users get the latest UI enhancements.
Questions:
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Is it possible to release an update that targets only iPhone devices while keeping the current version available for iPad?
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If yes, what are the proper deployment or App Store Connect configurations required to achieve this?
Any guidance or clarification would be greatly appreciated.
Thanks in advance!