Are there best practices regarding how frequently developers should update screenshots, promotional text, or metadata to maintain relevance without creating unnecessary volatility?
There is no one-size-fits-all cadence—it largely depends on a developer's goals and available bandwidth. If resources are limited, it often makes sense to prioritize lower-effort updates, such as promotional text, which can typically be refreshed more quickly. More resource-intensive assets, such as screenshots, may be updated less frequently and are often aligned with major feature releases or app updates. The key is to ensure that store assets remain accurate and relevant while balancing the effort required to maintain them.
There are also some exciting updates coming to the Product Page. Check out the WWDC26 session for a look at what's ahead: