This post is from the WWDC26 App Store Connect & TestFlight Q&A.
Beyond campaign attribution, what indicators should developers use to determine whether Custom Product Pages are genuinely improving user acquisition quality?
To determine whether Custom Product Pages are genuinely improving user acquisition quality beyond campaign attribution, developers should analyze various metrics available in App Analytics within App Store Connect.
These metrics provide insights into how users interact with the app after installation, indicating the quality and engagement of the acquired audience.
See Make the most of custom product pages for more information.
App Analytics provides several key metrics to assess such as conversion rate, retention data, proceeds per paying user and more.
Travis
