2026 confirmed that ASO has evolved beyond keywords into a full funnel system where creatives, conversion rate, app quality, retention, and ads drive visibility. Organic growth now comes mainly from Explore and Browse, with algorithms rewarding strong visuals and product health over simple metadata changes.

Hey everyone 👋 I have 14 years of experience in iOS development, starting in my mid-teens and later working as a senior and lead developer with Fortune 50 companies. Around 1.5 years ago I began my indie journey as a side hustle, and for the past 3 months I have been building apps full time with a growing portfolio and increasing revenue 📈 I currently handle everything myself including development, ASO, and design, with marketing planned for later 🚀 I just shipped a major release last week and taking a relaxed week now, so feel free to ask anything about iOS development, indie life, ASO, monetization, or related topics 💬