Apple’s documentation indicates that iOS now supports A/B testing for app icons, but I haven’t been able to get it working.
My app already includes alternate icons within the same binary, yet when I try to set up an A/B test in App Store Connect, there’s no option to change the icon-only screenshots can be updated in a new treatment.
Topic:
App Store Distribution & Marketing
SubTopic:
App Store Connect
Tags:
App Store
App Review
App Store Connect