There are a number of app genres that the App Store reviewers decided to be too saturated. Among those are astrology, horoscope, palm-reading, and similar tell-your-future-from-your-biometric apps. If your app is one of those, you can't publish it on the App Stores. You could try publishing it as a Developer ID macOS application – use Catalyst if it's an iOS app.
However there are other causes of "Guideline 4.3 Spam" rejection:
Publishing similar apps that differs only in content.
Publishing white-label apps under your own Developer Account.
A competitor's app looks similar to yours.
Search the web for "How to Pass App Store Review: Guideline 4.3 Spam" to find out how to diagnose the problem further as well as some potential solutions.
Topic:
App Store Distribution & Marketing
SubTopic:
App Review
Tags: