We pay $99 annually for the Apple Developer Program, and developers deserve at least basic communication and transparency. Keeping apps under review for days or weeks without updates, responses, or even an estimated timeline is unacceptable.
If Apple cannot provide timely manual reviews, it should consider AI-assisted review systems to speed up the process, with human oversight where necessary. At the very least, developers should be told why their app is delayed and how long they can reasonably expect to wait.
We understand that reviews take time, especially after a previous rejection, but an indefinite wait with zero communication is not fair to developers. We invest our time, money, and effort into building apps and complying with Apple's guidelines. We deserve a clear status update and a reasonable timeline so we can plan our next steps.
Apple needs to do better when it comes to supporting its developer community.
Topic:
App Store Distribution & Marketing
SubTopic:
App Store Connect
Tags: