Got it.
So first thing I'd do is to check if the data matches if I don't have those filters (US and App Referrer). If it does, then it's probably the privacy thresholds.
This is what the docs say: "Data in the framework’s reports is aggregated, and similar users are in groups, which means individual user data is not easily identifiable. To balance data privacy with usability, the framework applies two approaches as needed to specific reports:
Thresholding
Omits values with data from fewer than 5 users or 5 unique devices.
Noise
Adds a small random number to metrics.
These privacy measures maximize utility as the volume of data increases, while also helping protect users identities. The framework applies the same privacy measures across daily, weekly, and monthly reports for the same type of content, ensuring that utility increases as more data is collected over longer periods of time."
Full wiki here: https://developer.apple.com/documentation/analytics-reports/privacy
Apparently "5 unique devices" is the bare minimum. But the noise part is more unclear, on that link you'll find the calculations on how they apply the thresholds, but I also don't fully understand it tbh.