I have an app named, "abc xyz" on App Store. If I search for "abc xyz" on the App Store, my app is indexed at some 50th position. If I search for "the abc xyz" it is indexed at #1 position. I checked the CFBundleDisplayName and CFBundleName and do not see "the" keyword being used.
Topic:
App Store Distribution & Marketing
SubTopic:
App Store Connect
Tags:
App Store Connect
App Store