App Updates Consistently Delayed and Auto-Rejected Despite Account in "Good Standing" (App ID: 6744330283)

Question

BAODUY OP

Created 8h

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Participants 2

I’m experiencing a critical issue with my app’s review process under my developer account (App ID: 6744330283).

The app was initially approved and published, but starting with version 1.2 and later updates, every submission faces prolonged review times (over 1 week) only to be automatically rejected without clear justification.

I’ve resubmitted multiple times, confirmed compliance with guidelines, and even tested with minor changes—same result.

Meanwhile, a separate developer account of mine gets approvals within 24 hours for the same type of apps, suggesting an account-specific issue.

Actions Taken:

Appealed via the Resolution Center and App Review Board.

Communicated via email and even a Meet call with Apple Support, but was told my account has "no issues."

The app has real users and active IAPs, making this disruption unacceptable.

Next Steps:

I’m pursuing legal counsel in LA to escalate this, as the lack of transparency is harming my business.

Questions for the community:

Has anyone resolved a similar issue?

Are there hidden account flags or escalation paths beyond standard channels?

Any advice or shared experiences would be greatly appreciated.

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Answer 1

kevin_wang OP

1h

This happens to my app all the time, because the reviewer don't want to take any responsibility of anything that's unclear to them, otherwise they'll risk losing their job.

So essentially, anything that they don't understand, they'll just escalate it tho the app review board, which holds meetings every Tuesday. So technically speaking, the app's status is "Waiting for Board Meeting, because the reviewer can't decide anything".

We need more companies like Epic Games to sue Apple so that the review process is more transparent!

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