How have App Store ranking factors evolved in 2026 for iOS apps

When I update my app name, the App Store URL also changes, and since the app URL contributes to ASO performance, this is a concern for me.

I would like to know whether it is possible to change the app name without affecting the URL, or if the previous URL automatically redirects to the new one.

App Store URLs change with renames but old links redirect so ASO impact is minimal

How have App Store ranking factors evolved in 2026 for iOS apps
 
 
Q