App Previews not served for iPhone since ~Oct 5 — reproducible on apps.apple.com for every app (FB25109947)

Since around October 5, the App Store has stopped delivering App Preview videos for the iPhone platform. This is not a settings or device issue — it's visible in Apple's own server response.

Reproduce in 30 seconds, no device needed:

https://apps.apple.com/us/app/candy-crush-saga/id553834731?platform=ipad — preview video present (plays on hover). Same URL with ?platform=iphone — no preview, no poster frame; carousel starts at screenshot 1. View source: the ipad response contains an apptrailers.itunes.apple.com/…/*.m3u8 reference; the iphone response contains none.

Same result for Wordscapes, my own app (LineSpell, id6795994376, preview verified in Media Manager), and the UK storefront.

The Internet Archive has the Candy Crush iPhone page carrying the stream in every snapshot from March 2025 through Oct 5, 2026 12:06 UTC (web.archive.org/web/20261005120601id_/https://apps.apple.com/us/app/candy-crush-saga/id553834731), so this began between Oct 5 and Oct 8 — coinciding with the Asset Library / creative-assets launch on Oct 5.

On device: iPhone 17 Pro (iOS 27.0.1) and iPads on iPadOS 26.6.2 / 26.7.1 show no previews or poster frames for any app. An iPad Pro 12.9" on iPadOS 16.7.16, same Apple Account and network, shows all of them. In-App Event videos play fine on the affected devices.

As of Oct 8, 1:30 PM ET: still absent for Candy Crush and LineSpell; NYT Games' iPhone page has a stream again, so it may be recovering progressively.

Filed as FB25109947 and Developer Support case 102990230664. If you're seeing the same, please add your FB number here — and if your iPhone previews have come back, say when.

Correction to the post above: NYT Games is not a valid example — it has no App Preview on either platform; the video on its page is an In-App Event, which still renders. Disregard the “may be recovering progressively” line. Verified as of Oct 8, 3:00 PM ET with In-App Event videos excluded: Candy Crush Saga, Wordscapes and LineSpell all show iPad previews present in the server response and iPhone previews absent. The Oct 5 archived Candy Crush snapshot’s stream is confirmed to be a productMediaItem (App Preview), not an event, so the Oct 5–8 window stands.

Same here. I filed FB25080396 on Oct 6.

App: Daily Affirm (id6770310532). We have iPhone previews only, uploaded to the 6.9" and 6.5" slots for 20 locales.

  • They showed on the App Store until the Oct 5 rollout. Since Oct 6, no iPhone preview shows, on my iPhone or on apps.apple.com.
  • App Store Connect still lists all previews as COMPLETE. The API returns working m3u8 URLs for them. So the assets exist, but the store doesn't serve them.
  • On Oct 6, I checked 8 other apps, including big games. None showed an iPhone preview.
  • Today (Oct 11), the bug is still there. For Candy Crush and LineSpell, the ?platform=ipad page has an apptrailers .m3u8 stream, but the ?platform=iphone page has none. Our iPhone page has none either.

We changed nothing on our side. This looks like a server-side problem that started with the Asset Library launch.

In my case, preview videos display correctly, but none of the existing screenshots are visible in Preview. Both the released version and new created version.

https://developer.apple.com/forums/thread/850445


Filed FB25118327

Thank you — FB25080396 filed Oct 6 lines up exactly with the archive dating on our side. Two independent reports, same day, same server-side signature. If anyone else is affected, please add your FB number; duplicates get linked.

Kjuly — yours sounds like a different symptom (screenshots missing from the ASC Preview rather than previews missing from the store). Could you post the link to your thread? Worth knowing whether it started Oct 5 as well.

Hi :) I have the same issue, FB25157238.

My app Preview has disappear from Apple store Search since October 6th

Running tally for Apple’s benefit — same defect, three Feedback reports: FB25109947 (Oct 8), FB25080396 (Oct 6), FB25157238 (Oct 12). manudev, if you can file one too and post the number, it links to the same radar. Kjuly’s FB25118327 / thread 850445 looks like a sibling issue from the same Oct 5 change — screenshots rather than previews.

Status Oct 12: still absent. Candy Crush, Wordscapes and LineSpell iPhone pages carry no preview stream; the iPad pages do.

Hello there, thank you all so much for reporting this issue. We are of the issue and we are investigating.

Please monitor this thread for updates.

Same!

The same thing is happening to me.

Only 4 of my 9 screenshots are now showing. I uploaded them again and when I try to add them via asset library it says "An error has occurred. Try again later."

Try and upload and says "5.png—An error occurred during upload."

Apple Watch screenshots won't let any upload or be added.

The new banner is MIA, but when you preview it you see it then when you close the preview you see the image until you go somewhere else and back.

Things are definitely broken right now in App Store Connect.

App Previews not served for iPhone since ~Oct 5 — reproducible on apps.apple.com for every app (FB25109947)
 
 
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