Design-Copycats Rejection

App Store Distribution & Marketing App Review
strompy OP
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Hi, since last month, I’ve been trying to publish my new game "Fractured Lands: Adventure RPG". Me and the marketing team with which I work believe that this game is unique and has strong potential.

But unfortunately, the game is not being accepted on the App Store due to a Design - Copycats issue related to guideline 4.1, and now the verification times are taking more than a week. I’ve tried everything to resolve the problem by changing the screenshots, description, keywords, game name, icons, and even all metadata that could cause issues in the build like the trees/rocks models and all textures. But nothing seems to work.

I keep receiving the same rejection after several days of waiting.

Here is the full message:

Guideline 4.1(a) - Design - Copycats

Issue Description

The app still contains third-party content similar to a popular app or game already available on the App Store, from a developer's website or distribution source, or from a third-party platform. This creates a misleading association with another developer's app or intellectual property.

Specifically, the app includes references to Minecraft.

Also I've already tried contacting the Apple Review Team with no responses yet since 30 September. I don't know what to do and I would need help.

Thank you

Replies  2
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Views  191
Participants  3
stackpine OP

The 4.1(a) note says the issue is "references to Minecraft", so I would search for that literally rather than only swapping assets. Check the app name, subtitle, keywords, description, screenshots, in-game text and menus, texture and sound file names, bundle name and even code comments or strings that could surface in the binary. Block-style voxel worlds can also trigger the "similar to a popular game" part even without any named reference. In your reply in App Store Connect, list exactly what you changed and why the game is distinct (own characters, quests, art direction), and attach a short gameplay video. Ask for a phone call through the Contact Us form on the developer site if the thread stays quiet, and if it does get rejected again you can file an appeal with App Review Board.
JeremyWaldorf OP

You cannot reference Minecraft. Take the reference out.