Hello App Review Team, I’m writing this as a last resort after 3 weeks of an exhausting and costly review process for our app Hook — Smart Message Assistant (iOS 1.0.0). Full timeline: • May 3: First submission • June 4: Rejected (marketing language) • June 4: Resubmitted with all fixes • June 8: Rejected (Guideline 3.1.2c — subscriptions) • June 9: Resubmitted with every issue fully addressed June 17: Rejected (Guideline 2.1a — app crash + sign-in bug) • June 17: Resubmitted same day with critical fixes • June 23: Resubmitted again with additional bug fixes • Today: Still “Waiting for Review” — no movement, no communication We have submitted 4 expedited review requests — all approved. We have contacted Developer Support multiple times. Every time we are told “it will begin shortly.” It never does. Business impact: We have a contractual launch deadline and active paid marketing campaigns running. Every week of delay costs us thousands of dollars in direct losses. We have already lost over $10,000 in sunk marketing costs and missed revenue. We have addressed every single issue Apple raised — promptly, thoroughly, and without complaint. We are not asking to skip the process. We are asking for someone to actually look at our submission and tell us if something is blocking it. Apple ID: 6766006483 This is not a normal delay. This is 3-4 weeks of a small team’s work being held hostage with no explanation. Thank you.

I’m writing this as a last resort after 7 weeks of an exhausting and costly review process for our app Hook — Smart Message Assistant (iOS 1.0.0). Full timeline: • May 3: First submission • June 4: Rejected (marketing language) • June 4: Resubmitted with all fixes • June 8: Rejected (Guideline 3.1.2c — subscriptions) • June 9: Resubmitted with every issue fully addressed • June 17: Rejected (Guideline 2.1a — app crash + sign-in bug) • June 17: Resubmitted same day with critical fixes • June 23: Resubmitted again with additional bug fixes • Today: Still “Waiting for Review” — no movement, no communication We have submitted 4 expedited review requests — all approved. We have contacted Developer Support multiple times. Every time we are told “it will begin shortly.” It never does. Business impact: We have a contractual launch deadline and active paid marketing campaigns running. Every week of delay costs us thousands of dollars in direct losses. We have already lost over $10,000 in sunk marketing costs and missed revenue. We have addressed every single issue Apple raised — promptly, thoroughly, and without complaint. We are not asking to skip the process. We are asking for someone to actually look at our submission and tell us if something is blocking it. Apple ID: 6766006483 This is not a normal delay. This is 4 weeks of a small team’s work being held hostage with no explanation. Thank you.

Hello, Our app Hook — Smart Message Assistant has been stuck in “Waiting for Review” since June 9, 2026 — 8 days after resubmission addressing all issues raised under Guideline 3.1.2(c) (Subscriptions). Timeline: • June 8: Rejected under Guideline 3.1.2(c) • June 9: Resubmitted with all issues resolved June 9 onwards: Stuck in “Waiting for Review” with no movement We have submitted 3 expedited review requests, all approved. We contacted Developer Support via email and through App Store Connect messages with no response. We are a small team with an active marketing campaign dependent on this launch. Every day of delay has direct business impact. Could the App Review team please investigate this submission? Thank you, Eden

Hello, Our app Hook — Smart Message Assistant has been stuck in “Waiting for Review” since June 9, 2026 — 8 days after resubmission addressing all issues raised under Guideline 3.1.2(c) (Subscriptions). Timeline: • June 8: Rejected under Guideline 3.1.2(c) • June 9: Resubmitted with all issues resolved • June 9 onwards: Stuck in “Waiting for Review” with no movement We have submitted 3 expedited review requests, all approved. We contacted Developer Support via email and through App Store Connect messages with no response. We are a small team with an active marketing campaign dependent on this launch. Every day of delay has direct business impact. Could the App Review team please investigate this submission? Thank you, Eden