Hello,
I’m posting here to ask for guidance and to see if anyone has experienced a similar situation.
More than 30 days ago, I submitted an appeal to the App Review Board after receiving a Pending Termination Notice for my Apple Developer Program account. However, I have not received any response or update since submitting the appeal.
In the notice, Apple mentioned that my account was associated with “dishonest or fraudulent activity” related to app submissions. I want to clarify that I did not intentionally attempt to bypass the App Review process.
The only change I made around that time was editing some app metadata (subtitle keywords) while trying to optimize my Apple Search Ads campaign. Looking back, I now understand that some of those keywords may have been interpreted as referencing content that Apple considers inappropriate for the App Store.
After realizing this might have caused an issue, I immediately:
Canceled the latest app submission that contained those metadata changes
Explained the situation clearly in my appeal to the App Review Board
Confirmed that I would avoid using similar metadata in the future
Despite providing this explanation in my appeal, I have not received any reply or update for over a month, so I’m unsure about the current status of the appeal.
If anyone here has gone through a similar process, could you share:
How long it took to receive a response from the App Review Board?
Whether it’s normal for appeals to take this long?
Also, if any Apple staff happens to see this post, I would sincerely appreciate any guidance on whether my appeal is still under review or if there is anything further I should provide.
Thank you very much for your time and help.
Topic:
App Store Distribution & Marketing
SubTopic:
App Store Connect
Tags:
App Review
App Store Connect
Developer Program
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