I have questions about pricing flexibility and technical implementation.
In WWDC26 Session 391, you introduced up to five volume pricing bands that allow developers to offer lower per-seat subscription prices as organizations purchase more seats.
For example:
1–20 seats: $39.99/month per seat
21–40 seats: $29.99/month per seat
41+ seats: $19.99/month per seat
Volume purchasing and volume discounting provide different benefits.
Volume purchasing makes it easier for organizations to buy, deploy, and manage subscriptions. This is valuable independently of discounts.
Consider a productivity application deployed to 10,000 employees. Unlike AI services that charge separately for tokens or usage credits, an application offering unlimited, unmetered usage receives no additional revenue beyond its subscription fees.
Supporting 10,000 deployments also introduces ongoing responsibilities. Major updates, new capabilities, and performance improvements may require additional testing, deployment coordination, compatibility checks, and technical support. Enterprise customers often have greater requirements for reliability, timely updates, and deployment management.
Reducing the fixed subscription price per seat does not reduce these responsibilities or account for the additional value delivered across an organization.
My questions for the StoreKit team:
Business pricing: Can developers create a separate business subscription with a higher base price than their consumer offering, such as $39.99/month for individuals and $59.99/month per business seat, with independent volume pricing bands?
Business-only distribution: Can this subscription be offered exclusively through Apple Business while maintaining the existing consumer subscription?
Business features in the same app: Can StoreKit 2 identify whether a user has an individual subscription or an organization-assigned seat, allowing developers to unlock additional business capabilities within the same app binary?
Onboarding and deployment: What is the recommended approach for adapting onboarding, subscription unlocking, and access management for organization-assigned users? Are there specific considerations for MDM deployment and managed app configurations?
Implementation resources: Are there technical documentation or sample projects covering multiseat purchases, entitlement verification, seat reassignment, subscription changes, and ongoing management after release?
The primary opportunity is simplifying organizational purchasing and deployment, while allowing developers to deliver additional business value and price subscriptions according to the ongoing requirements of supporting organizations at scale—not simply discounting additional seats.
I’d appreciate clarification on the recommended pricing configuration and StoreKit 2 implementation.
Thank you.
REF: October 22 Announcement — Offer your subscriptions to businesses and schools
Topic:
App Store Distribution & Marketing
SubTopic:
General
Tags:
StoreKit
App Store
Apple Business Manager
SwiftUI
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